Internal communication in the company plays a very important role within the corporate world. Discover with us everything you need to know about it: from its concept and classes to the secrets to develop it effectively. Shall we start?
What is internal communication?
We call internal communication all the channels and messages used by the people who make up a company to communicate with each other. It takes place within the organization and can respond to various purposes (informative, motivating, persuasive, formative, etc.).
Internal communication in the company is contrasted with the so-called external communication: the one that develops between the corporation and the outside world (for example, customers or suppliers).
Why is it so important in a company?
Taking your internal communication seriously has obvious benefits for companies. Some of them are the increase in productivity, the improvement of the work environment and the retention of talent. Naturally, to develop its full potential it is necessary to develop a good communication strategy and have efficient tools.
There is no doubt that improving a company’s internal communication is vital to increase its efficiency and improve its competitive advantage. This is evidenced by the study “The path to connected and efficient organizations: state of internal communication 2022” carried out by Dialenga.
Types of internal communication within a company
Vertical internal communication
This type of internal communication in the company is what takes place between managers and other employees. In turn, this can be descending (from senior positions to workers) or ascending (reversely).
Upward vertical communications take less time between us than those of a descending type. Generally, these respond to the purpose of feedback regarding the latter, but they can also be carried out to make suggestions or complaints.
Horizontal internal communication
In this case, the communicative flow occurs between people who hold the same hierarchical rank, whether or not they are from the same department. As a rule, it is used to cooperate or share information between peers.
It has been shown that improving the horizontal communication of a company allows to solve corporate problems in a more agile and satisfactory way. In addition, it is essential when it comes to encouraging teamwork.
How to draw up a strategy for good internal communication in the company
Whenever we consider how to improve the internal communication of a company, the importance of planning comes to light. The truth is that, only if we design a strategy, we will be able to make the most of all the advantages involved in corporate communications.
Clearly define the objectives
If you want internal communication in the company to work, you must be very clear about what exactly you want to achieve with it. Only then will you be able to find the right channel and tone to achieve that goal. Think about it: reporting on a new course is not the same as recognizing the achievements of the sales department.
The importance of choosing the right tools
Suggestion box, bulletin board, e-mails, meetings… There are many channels that enable internal communication in the company. Of course, not everyone is equally effective when it comes to fulfilling their purpose. At this point, state-of-the-art communication tools are revealed as a winning option when it comes to communicating with the members of your organization.
Talent ecosystems developed in personalized virtual spaces are one of those tools capable of taking internal communication in the company to the next level. A good example of this is Talent Land, the virtual space we have created in Acceleralia. Don’t you know it yet?
Having fun is always an option.
Whenever experts are asked how to improve internal corporate communication, they are resolutely committed to enhancing their amenity. Certainly, the use of digital environments and gamification are ideal to motivate recipients and improve their level of attention.
Monitor the results
Did the recipients open the message? Did you understand it? How did they react to it? If you want your company’s internal communications to be truly satisfactory, you must make sure to verify and measure its performance (for example, through proactive evaluations). What if you’re not going to improve your strategy?
Promotes worker participation
To be efficient, internal communications must involve all participants: bosses and employees, senders and receivers. That’s when this type of activity benefits the entire company.
A good way to involve workers in this internal company dialogue is through digital inclusion. To achieve it, you only have to use online platforms that prioritize the user experience.
As you may have already seen, internal communication in the company is key to achieving its objectives. That’s why at Acceleralia we want to help you make a difference with our Talent Land virtual space. Dare to discover everything you can do for your organization.