Companies and the use of gamification

With the development of new and interesting learning methods over the years, companies have been taking cuts and applying some of them to promote the productivity of teams and improve results in all areas. Nowadays in companies, “gamification” is a very well-noted word, since it is a technique that works excellently and significantly diversifies the training processes.

What is gamification in companies?

Gamification in the company is a learning method that consists of the realization and execution of activities and games, in which workers will have to acquire a commitment in order to obtain the best possible results within these activities.

Point systems are used to measure the results and control the fulfillment of the objectives. In addition, some type of rewards and achievements panel is also usually included, generating incentives for the workers themselves to try harder.

These games and activities will be directly associated with the business training program. If we get the staff involved through a good participation rate, they will improve their professional performance in a dynamic and entertaining way.

How to apply gamification in learning within a company

Now that you know what gamification is and what it consists of, we are going to analyze how to apply it in the company, focusing both on the previous factors to take into account, as well as on the actions and games to be carried out.

What to keep in mind before putting it into practice

We have four essential factors to analyze before applying any gamification process:

  1. Define measurable objectives. As for the objectives to be achieved with our gamification techniques, we will have to focus on applying SMART goals (specific, measurable, achievable, realistic and temporary).
  2. Determine the staff that will participate in the activity. We will have to analyze whether the gamification will be destined to the entire workforce, to a specific department or to specific workers, in order to subsequently adjust the contents of the training.
  3. Study all the available alternatives. As we will see later, there are multiple gamification techniques that can be applied in a business environment, so you have to look for those that best suit your team and the objectives set.
  4. Propose measurement and monitoring systems. The use of metrics will be essential in order to see the results and offer your workers a classification and feedback system, and they must study it beforehand to squeeze once the process is started.

Gamification techniques

To the above actions, we can add the use of a talent ecosystem like the one we offer at Talent Land, where you can enjoy a community in virtual spaces in which your workers can develop these activities within a fully personalized experience adapted to your business, applying the main gamification techniques:

  • Contests. We will be able to hold different types of contests with prizes for workers. In order to obtain participation in them, we have the possibility of quizzesing questions related to the training received, or proposing some type of work or project that will be evaluated and scored to choose the winner.
  • Levels. As workers advance in the games and increase their scores, we could include a system of levels that encourages progress and increases rewards.
  • Daily challenges. The daily challenges are perfect to increase the retention of workers, making them participate more continuously in the activity.
  • Points programs. It is a strategy aimed at the long term, which can be applied with the rewards of the previous ones and allows you to accumulate points so that, in the future, they can be spent on vouchers, discounts or prizes.

Advantages of gamification

Now that we have seen everything about this methodology, we will analyze the main advantages of gamification in companies.

Encourage creativity

Workers will gain experience when it comes to solving problems and improving their results in a creative and innovative way, which they will be able to apply in their usual tasks.

Enhances training in specific activities

If applied correctly, the gamification methodology can be very effective in improving certain skills, thanks to the active participation of the worker.

Increases productivity in the business

As a result of the two previous advantages, workers will have better preparation and training in different aspects, which translate directly into improvements in results and productivity.

Improves the happiness and motivation of the workforce

Thanks to the points and rewards systems, employees feel much more involved in business dynamics, so their motivation will skyrocket (something that translates positively into performance).

We have seen what gamification is like in companies and what benefits it has in order to improve the results and productivity of the workforce. Remember that, with an ecosystem like Talent Land, you will be able to integrate all these elements into a digital plan, personalized and adapted to your brand.